Branding

Who are you?

I’ve touched on this a bit when I discussed websites.

Any author who seeks an audience is therefore visible to that audience.

As such, it’s worth thinking about how you present yourself.

At one level that might just be whether you are on social media, what you post, what tone you take. Is it consistent with your writing? Does it build a community?

At the professional level it may go far beyond that and become colour schemes, logos, how your name is written, what your USP (Unique Selling Point) is, and so on. When we think of Stephen King we have one impression. It is different from the author brand we associate with Barbara Cartland.

The other day I was thinking about Denys Watkins-Pitchford, and how one element of his brand was to include this quotation at the start of all his books:

The wonder of the world
The beauty and the power,
The shapes of things,
Their colours, lights and shades,
These I saw.
Look ye also while life lasts.